Advertising, Promotion, and Other Aspects of Integrated Marketing Communicati

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
by: Terence A. Shimp
en

0324321430 9780324321432

&#8226ublisher:  South-Western College Pub
•Number Of Pages:  656
&#8226ublication Date:  2006-01-20
•ISBN-10 / ASIN:  0324321430
•ISBN-13 / EAN:  9780324321432


Product Description:

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.


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