Corporate Blogging For Dummies

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Corporate Blogging For Dummies
By Douglas Karr, Chantelle Flannery




&#8226ublisher:  For Dummies
•Number Of Pages:  432
&#8226ublication Date:  2010-08-09
•ISBN-10 / ASIN:  0470604573
•ISBN-13 / EAN:  9780470604571




Communicate with your customers and reap the rewardsof a successful corporate blog

Blogs boast easy maintenance and encourage straight–forward conversations between a business, its employees, and its customers. This handy, plain–English guide shows you how an effective corporate blog can open productive lines of communication with current and prospective customers.

•Blogging vs. Web site — understand the capabilities and benefits of using a corporate blog as a communication tool

•Writing with a purpose — give your company a voice and speak to a variety of audiences

•Avoid a blog fog — clearly identify marketing goals, define your objectives, and build authority in your field

•When \"free\" isn′t — decipher the advantages and disadvantages of hosted and self–hosted solutions

•Keep your stuff safe — protect your content, secure your blog from hackers, and develop backup strategies

•Get engaged — publish a sitemap, use keywords correctly, and understand how search engines find your content

•The real measure of success — use analytics to observe trends, measure leads, and improve your promotional strategy


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