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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
By J David Lichtenthal
• ublisher: Routledge
•Number Of Pages: 322
•ublication Date: 2004-01-08
•ISBN-10 / ASIN: 0789001322
•ISBN-13 / EAN: 9780789001320
Product Description:
Text examines the essential issues of teaching business-to-business marketing courses at all four university levels. Addresses concerns about developing a curriculum and formulating policy, taking into account social and economic considerations. Softcover, hardcover available from the publisher
http://ifile.it/pv6gons/0789001322.pdf |
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发表于 2010-8-17 17:43:00