Business Analytics for Managers

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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (Wiley and SAS Business Series)
By Gert Laursen, Jesper Thorlund




&#8226ublisher:  Wiley
•Number Of Pages:  272
&#8226ublication Date:  2010-07-13
•ISBN-10 / ASIN:  0470890614
•ISBN-13 / EAN:  9780470890615


Product Description:



\"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!\"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results

Deliver the right decision support to the right people at the right time

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.


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