Is ad so bad that it's good?

gzlaser

CREATIVITY is what makes a piece of advertising unforgettable. But recently a TV ad has generated a buzz precisely because it lacks that essential ingredient.

The one-minute commercial for wool yarn manufacturer Heng Yuan Xiang consists of a still picture of its logo, and the text: \"Heng Yuan Xiang, sponsor of the 2008 Beijing Olympic Games,\" repeated 12 times. Meanwhile, a child's voice reads out the names of every one of the 12 Chinese zodiac signs.

The initial reaction to the ad was astonishment. But after repeated viewings of the ad, surprise began to give way to annoyance. Many viewers expressed their irritation on the Internet and wondered if the advertisers had lost their minds, resorting to such extreme measures to attract attention.

Some suggest the TV stations should be stricter with the content to prevent such irritating ads from being aired. However, others point out that the manufacturer achieved its goal. Whether the audience liked it or not, the ad certainly succeeded in making an impression. In this sense, it is very effective.

So what do you think? Should advertising resort to such bland methods to attract attention?