Go BIG or Go HOME!

kiyuwwb

How the next generation of startup companies
think BIG, grow FAST, and dominate markets overnight

The Table and its Contents
This book is divided into five sections. While you
can choose to read it sequentially, feel free to skip
around to the parts that you think you can use
today. That’s what I would do.
The Appetizer
13 - Introduction
A short version of why you should “Go BIG”, and then
a much longer version. If you don’t care so much about
the “why” and are more concerned about the “how”,
jump to the first section.
27 - General Disclaimers
My shallow attempt to warn you about all of my
shortcomings before reading the rest of the book. I
have so many that it actually warrants its own section.
31 - My Highlight Reel
Everything you never wanted to know about my career
and what I’ve done. If you’re as cynical about business
books as I am, you’ll read this section and think to
yourself “If he was so smart he wouldn’t be wasting his
time writing books.” You’d be right.
The Main Course
38 - Vision – Think BIG. There’s a reason companies
like Google, PayPal and Skype become huge companies
in short periods of time. They think big, solve painful
problems, scale quickly, address big markets and (try
to) grow profitably.
90 - Growth – Compress Time. As windows of
opportunity continue to close faster, startups need to
learn how to compress ten years of growth into three
years by building backwards, cutting out the fat, and
looking for ways to make their business scale quickly.
148 - Marketing – Act Like Number One.
Consumers have become fascinated with Number One
companies, which means that if a startup expects to
dominate a market, they must learn to act like a
Number One company right out of the gates.
196 - Capital – Create Capital. The cost of starting a
company has plummeted, which means that startups can
now create the capital they need versus spending lots of
time raising it. The focus now shifts towards creating
as much value as quickly as possible.
248 - Management – Stay Small. It’s all about speed
versus size. Instead of trying to grow the size of the
company, startups need to learn how to leverage the
smallness of the company to run circles around their
larger (and slower) competitors.
The Leftovers
293- The Obligatory Epilogue
Parting thoughts as you run off into the wild blue
yonder to build the next Go BIG company. It’s really
just three bits of wisdom that I often give to aspiring
entrepreneurs.
297 - Recommendations
Normally these would be references from dozens of
research sources that I’ve used, but in this case it’s just
a bunch of my favorite links and resources that you may
particularly enjoy.
301 - Shout Outs
Because the word “acknowledgements” sounds like
something you offer in a eulogy. A running list of the
endless number of people I have to thank