5月31日上午，当当网对外表示，已经将“卓越网发布谎言”的声明英文邮件发给亚马逊CEO贝索斯，贝索斯将于下周访华。
当当网在发给贝佐斯的邮件中称，当当在品牌认知度、销售收入和商品数量三方面都超过卓越网，卓越“全球最大的中文网上书店”的说法是谎言，是在对用户及投资人披露不真实信息，有违作为上市公司亚马逊的子公司的品牌形象。据称2006年卓越网销售额为1.8亿元，亏损9000万，不过卓越网对外否认这一数字，并拒绝对回应当当的声明。
当当市场部的人士称，之所以把声明发给贝佐斯“是为了把国内出版物网上零售的真实的市场份额情况告诉亚马逊总部，同时也希望亚马逊制止卓越网这样说谎的行为，保护其合作伙伴和投资者的利益”。
据称贝索斯下周来华访问的重要事情之一，是宣布将“卓越网”更名为“亚马逊卓越网”。亚马逊是全球最大的网上书店，2004年以7500万美元收购卓越网，。
附当当递交给贝佐斯的英文信全文：
To: Joyo.com
From: Marketing Department of Dangdang.com
Re: Dangdang requests Joyo stop spreading lies and promoting itself as “the largest online Chinese bookstore on earth”
Joyo repeatedly makes statements that it is the “the largest online Chinese bookstore on earth” in its public communication. Dangdang must point out this saying is a lie.
1.Customer recognition: AC Nelson’s release about online shopping in China in March, 2007 reveals that Dangdang had 49% unaided first mention as the online bookstore while Joyo had 12%. Dangdang leads Joyo by 4 times in online bookstore recognition.
2.Sales: Analysys International’s release in Q3, 2006 pointed that Dangdang had 28.18% b2c sales in China and Joyo had 11.71%. giving Dangdang’s lead by close to 3 times. This information also corresponds to Dangdang’s own survey data with its publisher vendors, such as China Machinery Publishing House, Qinghua University Publishing House, CITIC Publishing House, People’s Literature Publishing House, Sanlian Publishing House; these data show that Joyo’s book sales were 30-40% of that by Dangdang in 2006.
3.Number of products on sites: Dangdang offered more than 600,000 books, higher than many, including Joyo.
Whether it were brand awareness, sales or number of products available, Dangdang has absolute lead against Joyo. Where does Joyo get its evidence for being the “largest”?
Before its acquisition by Amazon in Aug., 2004, Joyo often stated that it was the “the largest online Chinese bookstore”. Dangdang informed Joyo several times that its claims were untrue but Joyo ignored all reminding. After it became the 7th site of Amazon.com, which is a NASDAQ listed company, Joyo continued its stubbornness and kept promoting itself as “the largest online Chinese bookstore on earth”. This practice is misleading to customers, vendors, media and general public. This practice also violates compliances of legal requirement for publicly listed company. Telling untruthful information is irresponsible to all shareholders.
Lies won’t become truth even repeated 1000 times. We request you to throw out your wishful statement and adopt honest practice with customers, vendors, media and general public.
（来源：新浪科技）
http://www.linkshop.cn/web/archives/2007/72668.shtml |
发表于 2007-6-5 20:48:40