SHANDA'S STRATEGY GIVES IT BACK TOP CHINA NOTCH

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Shanda Interactive Entertainment has reclaimed pole position in China's internet games market, as rival Netease.com struggles to launch a crucial new home-grown title.

Quarterly results issued this week by China's leading online role-playing games operators have highlighted shifting corporate fortunes in a market worth an estimated Rmb2.6bn ($340m).

Shanda, which has struggled in recent years as its games aged and its expansion into home entertainment stalled, sealed its revival with net profits of Rmb449m, up 86 per cent from the previous quarter.




由于竞争对手网易(Netease)自主开发的一款重要游戏迟迟难以推出，盛大互动娱乐有限公司(Shanda Interactive Entertainment)夺回了中国网络游戏市场上的优势。

本周，中国各大角色扮演类网络游戏运营商公布的季报突显出，各家运营商的市场份额发生了较大变化。据估计，中国网络游戏市场规模达26亿人民币（合3.4亿美元）。

盛大上季度净利润劲升86%，达4.49亿人民币，一举扭转了近年来的颓势。由于现有游戏老化，加之进军家庭娱乐领域的计划陷入停滞，盛大此前处境颇为艰难。