Marketing Warfare [Audio Book]

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Marketing Warfare
By Al Ries, Jack Trout,


Publisher:  McGraw-Hill Companies
Number Of Pages:  
Publication Date:  1990-12
Sales Rank:  3075611
ISBN / ASIN:  0070527326
EAN:  9780070527324
Binding:  Audio Cassette
Manufacturer:  McGraw-Hill Companies
Studio:  McGraw-Hill Companies
Average Rating:  4.5
Total Reviews:  41



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Book Description:

Battleground tactics defensive, offensive, flanking, guerrilla long the basis for successful military strategies, can now be used to effectively market products, companies, and institutions. This book provides a concrete framework in which to analyze what strategies will and won't work in light of competitive strengths and weaknesses. It shows how to enlist proven military know-how when formulating long-term strategic marketing campaigns. Entertaining case histories demonstrate techniques for defeating the competitor, and a special chapter focuses on the warfare strategies that could be employed by the highly competitive automobile industry. A lot can be learned from the world's greatest battles and the military geniuses who fought them. This enlightening guide shows marketing executives and managers how they, too, can plan like Alexander the Great, maneuver like Napoleon Bonaparte, fight like General Patton, and proudly claim their own marketing victories.



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