营销管理经典著作 第十二版 Marketing Management (12th Edition)

porphyrin

(Marketing Management)
By Philip Kotler, Kevin Lane Keller,


Publisher:  Prentice Hall
Number Of Pages:  816
Publication Date:  2005-03-01
Sales Rank:  804
ISBN / ASIN:  0131457578
EAN:  9780131457577
Binding:  Hardcover
Manufacturer:  Prentice Hall
Studio:  Prentice Hall
Average Rating:  4
Total Reviews:  12



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Date: 2007-03-25  Rating: 5
Review:
Great book for High Tech Product Managers

This book is a great resource for High Tech Product Managers. From a Product Management perspective, this book covers Market Research, Competitive Analysis, Product Strategy, Brand Equity, Positioning and much more. Plenty of examples are given through out the book. All the examples may not be high-tech, however; they convey the concepts.



Date: 2007-03-23  Rating: 4
Review:
Over price books at Amazon

While the book is a prety good book, I am appall by the exhorbitant amount of Dollars I had to pay for it when other classmate got the foreign version for lest than FORTY DOLLARS, and delivery within three days. This is not a review of the book this is shame on Amazon. I would like to return my copy and save almost one humdred dollars.



Date: 2007-01-30  Rating: 5
Review:
Marketing Management 12e

The information in this book is of the higest quality, and is assisting me greately with my studies for my MBA. The materials takes you through the stages of marketing and give you case studies and refrences as you go along.



Date: 2007-01-19  Rating: 4
Review:
Useful and appropriate



This book has those critical and practical learnings what I looked for. A useful combination of theory and practices.




Date: 2007-01-05  Rating: 5
Review:
Reference essential for marketing students

I used this book as part of my online MBA studies for a Managing the Environment Module. I found the book to be a fantastic reference and had almost everthing I needed for answering my questions and more.

I will keep it for reference throughout my studies and professional work tasks. Fantastic book with lots of case studies and excercises and a example marketing plan for future use or duplication.

M. Ormesher (UK)

http://rapidshare.com/files/1802 ... and_Keller.pdf.html