Today I read an article which was full of wisedom and I wrote some parts of it down.I hope you will be interested in them and try translating them into Chinese.The parts chosen were as followed:
According to internal industry markert research concluded that S.U.V.s tend to be bought by people who are inscure,vain, self-centered, and self-absorbed, who are frequently nervous abut their marriages, and who lack confidence in their driving skills. Ford's S.U.V. designers took their cues from seeing \"fashionably dressed woman wearing hiking boots or even work boots while walking through expensive malls.\"
That's a contradiction, because the people who buy these S.U.V.s know at the cortex level that if you are high there is more chance of a rollover. But at the reptilian level they think that if I am bigger and taller I'm safer. You feel secure because you are higher and dominate and look down.
Jettas are safe because they make their drivers feel unsafe. S.U.V.s are unsafe because they make their drivers feel safe. That feeling of safety isn't the solution; it's problem.
发表于 2004-9-2 20:46:01
发表于 2004-9-3 21:24:57
