Web Metrics: Proven Methods for Measuring Web Site Success

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ISBN: 0471220728
Title: Web Metrics: Proven Methods for Measuring Web Site Success
Author: Jim Sterne
Publisher: Wiley
Publication Date: 2002-06-15
Number Of Pages: 356
Average Amazon Rating: 4.0

Editorial Description
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the to  ...read whole description


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