How Barack Obama Used New Media Technology to Win the White House

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Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House (Lexington Studies in Political Communication)
By John Allen Hendricks, Robert E. Denton Jr.




Publisher:  Lexington Books
Number Of Pages:  188
Publication Date:  2010-02-16
ISBN-10 / ASIN:  0739141058
ISBN-13 / EAN:  9780739141052


Product Description:

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.


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