Predictable Magic

readers

Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
By Deepa Prahalad, Ravi Sawhney




&#8226ublisher:  Wharton School Publishing
•Number Of Pages:  208
&#8226ublication Date:  2010-07-29
•ISBN-10 / ASIN:  0137023480
•ISBN-13 / EAN:  9780137023486


Product Description:



“By putting the empowerment of people at the center of strategy creation, Predictable Magic is as much a book about values and leadership as it is about design. It can help executives find meaning and value in their work as they create meaning and value for their consumers.”

–Dr. Marshall Goldsmith, world-renowned executive coach; author, The New York Times bestsellers, MOJO and What Got You Here Won’t Get You There



“While every company strives to create products and services that dazzle, few achieve this feat. Prahalad and Sawhney lay out a simple but powerful methodology for turning deep consumer insights into attention-grabbing, expectation-defying designs. If you’re looking to increase the ‘magic quotient’ in the things your company makes and sells, you’ll want to dig into Predictable Magic.”

–Dr. Gary Hamel, Visiting Professor, London Business School; author, The Future of Management and Leading the Revolution



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