Letterhead and Logo Designs (vol.7): Creating the Corporate Image

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Letterhead and Logo Designs (vol.7): Creating the Corporate Image
John Sayles
Publisher: Rockport Publishers Inc 2001 | 208 Pages | ISBN: 1564967476
PDF | 7 MB

Designing corporate logos and letterheads is the foundation of any graphic design business. The latest edition in the annual Letterhead & Logo Design series features the most innovative work in the field from well-known design leaders and cutting edge new artists. From logos to labels, business cards to envelopes, the creative techniques and fullcolor images portrayed in this broad range of work will inspire new approaches and design solutions for both design firms and their clients.

About the Author
Sayles Graphic Design: John Sayles worked for two Des Moines advertising agencies before starting his own freelance business in 1983. Today Sayles Graphic Design has a staff of six and clients around the globe in nearly every type of service and industry. A simple philosophy -- Creativity, Consistency, and Honesty -- and an unassuming approach to business allow each staff member to do what they do best, whether it's design or marketing or client service. As a result, design and strategy go hand-in-hand on every project. Since establishing the firm, John has developed over 500 logos and icons and nearly 200 letterhead programs in addition to projects involving packaging, direct mail, collateral, and environments. John's bold style and use of non-traditional materials has made the firm's work known worldwide. Sayles Graphic Design has become a common name in local and international design publications, a frequent award winner from organizations around the world, and an authority on such topics as creative direct mail design, designing with non-traditional materials, and self-promotion. Sayles Graphic Design's work is also included in the permanent collections of the Smithsonian Institution's National Design Museum and the Library of Congress.

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