The Entrepreneur's Guide to Advertising

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The Entrepreneur's Guide to Advertising
By James R. Ogden, Scott Rarick




&#8226ublisher:  Praeger
•Number Of Pages:  122
&#8226ublication Date:  2009-12-22
•ISBN-10 / ASIN:  0313365822
•ISBN-13 / EAN:  9780313365829


Product Description:



Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.


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