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[[资源推荐]] Advertisements 广告和启事 [转贴]

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发表于 2008-1-18 10:11:04 | 显示全部楼层 |阅读模式
http://www.rainlane.com/dispbbs. ... ID=12501&page=1
Source: A Kaleidoscope of Practical Writing 陆乃圣 主编

一、广告语

1. 药补不如食补。
  Diet cares more than the doctor.

*** 这是一条食品广告语,中文简练,含蓄深刻。英文同样简练含蓄,而且采取倒译法,变“药补不如食补”为“食补胜过药补”。这条广告还使人想起英文的一句谚语:An apple a day keeps the doctor away (每天吃一只苹果,无须再看医生),可谓异曲同工。


Addendum by Yeti Nov, 2006: Other similar posts at Rainlane:



2. 牡丹香烟,醇味盖冠。
Peony stands out for fragrance.

*** 香烟之所以叫香烟,就是因为香。“醇味”应该指的“香”的意思,所以英文译成 fragrance。“盖冠”就是比别的都好,英文用 stand out 表示“杰出”,很是贴切。整句话简洁明了,传达出了牡丹香烟的特点与优势。


3. 轻如风,柔如云。
Light as breeze, soft as cloud.

*** 这是服装广告语,运用比喻手法,描绘服装轻盈如风,柔软如云。英文同样采取比喻手法 simile(明喻):Light as breeze, soft as cloud,几乎一个字对一个字译,恰如其分。而且,用词也确切,“风”没有用 wind,而是 breeze,使人想到衣服在微风中飘逸的情景。


4. 中航为您竭诚服务。 For you, we blossom every day. ---China Airlines

*** “竭诚服务”,我们很可能按照惯例写成 serve you heart and soul 之类的话。可是,中国航空公司别出心裁地用了 blossom 一个字,实在是妙!blossom 是“开花”的意思,中航天天为你鲜花盛开,给你献上束束鲜花,不正是竭诚为你服务吗?


5. “青果”果茶给您特殊品位。 Sipping \"Creen Fruit Juice\" means sipping something special.

*** 这句英文广告语妙在用 sipping 这个字。sip 表示小口小口地抿,细细品尝。如果用 drink,就显得太一般;要是用了 gulp down,虽然是一饮而尽,却包含了狼吞虎咽的意思,岂不大煞风景?


6. 幸福太妃糖,幸福的获得。 Lucky Chocolate Toffee brings you luck.

*** “幸福”没有翻译成 happiness,而是选择了 luck。一字之差,却反映了条广告语英文译者的煞费苦心。一个是 happiness,另一个是 luck,两个词都好,如果要你作出选择,你愿意选哪一个呢?大多数人会选择 luck,因为运道好了,什么都好;有了幸福,不一定意味什么都有,上海话里不是还有“穷开心”一说吗?可见,这条广告语摸透了顾客心理。


7. “咪咪脆棒”,适用居家旅游食用。 \"Kitty Crisp Bar\" is an ideal refreshment at home and on journey.

*** 首先,“咪咪”不是按照猫叫声译成 mew, mew,吵人心烦;而是译成 kitty(小猫咪),活泼可爱。“适用....食用”,不是直译成 suitable to eat,而是译成 ideal refreshment(理想的点心)。英文 refreshment 不仅有茶点的意思,而且还表示“舒心提神”,要比干巴巴的 eat 强多了


8. 上海丝绸内衣系列与你共享完美。 Shanghai silk underwear shares perfection with you.

*** 这条广告语虽是直译,却是符合英文表达法。Share 表示“共享”,与他人共享快乐,英文是 to share happiness with somebody,与他人共进晚餐,英文是 to share a dinner with somebody,与他人合住一个房间,英文是 to share a room with somebody,那么“与你共享完美”,英文自然是 to share perfection with you。
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 楼主| 发表于 2008-1-18 10:11:36 | 显示全部楼层
翻译中国网站,西哥严重推荐
http://www.fane.cn/forum_view.asp?forum_id=18&view_id=5836

商业广告用语翻译精选
摘自无忧考网

产品远销英国、的美国、的日本、的意大利和东南亚,深受消费者欢迎和好评
Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.
畅销全球 selling well all over the world
典雅大方 elegant and graceful
定型耐久 durable modeling
方便顾客 making things convenient for customers
方便群众 making things convenient for the people; to suit the people"s convenience
方便商品 convenience goods
方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population
各式俱全 wide selection; large assortment
顾客第一 Customers first
顾客是我们的皇帝 We take customers as our Gods.
规格齐全 a complete range of specifications; complete in specifications
花样繁多 a wide selection of colours and designs
货色齐全 goods of every description are available.
客商第一,信誉第一 clients first, reputation first
款式多样 a great variety of models
款式活泼端庄 vivid and great in style
款式齐全 various styles
款式新颖 attractive designs; fashionable(in) style; novel (in) design; up-to-date styling
款式新颖众多 diversified latest designs
美观大方 elegant appearance
美观耐用 attractive and durable
品质优良,疗效显著,誉满全球,欢迎选购 excellent quality, evident effect, good reputation over the world, orders are welcome.
品种多样 numerous in variety
品种繁多 great varieties
品种齐全 complete range of articles; a great variety of goods
让我们的商品走向世界 Let our commodities go to the world.
色彩鲜艳 bright in colour
色泽光润 bright luster
色泽艳丽 beautiful in colour
深受顾客欢迎 We have won praise from customers; to win warm praise from customers.
深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.
深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public
式样美观 aesthetic appearance; attractive fashion
式样新颖大方 modern and elegant in fashion
式样雅致 elegant in style
式样众多 in many styles
适合男女老幼四季穿着 suitable for men and women of all ages in all seasons
外型大方 elegant shape
享有声誉 to win a high admiration
新品迭出 new varieties are introduced one after another
行销世界 to be distributed all over the world
以工艺精细、的针法灵巧多样、的图案典雅大方而闻名中外 to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design
以用料讲究、的图案新颖、的色泽秀丽、的工艺精湛而著称 famous for selected materials, novel designs, delightful colors and exquisite workmanship
以质优原料,尺寸齐全,品种花样繁多而著称 famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours
誉满中外 to enjoy high reputation at home and abroad
在国际市场上享有盛誉 to enjoy high reputation in the international market
造型美观 attractive appearance; handsome apprearance
质量第一,用户至上 quality first, consumers first
种类繁多 wide varieties
安心益气 to make one feel at ease and energetic
包君健康 keep you fit all the time
保健治病 promoting health and curing diseases
保暖防风 warm and windproof
补肝益肾,调和气血,益髓添精,强健筋骨,乌须黑发,驻颜养血 an enricher and nutrient for the liver and kidney, for improving blood circulation, beneficial to essential medulla, strengthening sinews and bones, preventing hairs from greying and helpful to retain complexion
补气,健脾,益精滋肾,祛风活血,强筋壮骨 good for energy and the spleen, beneficial to the sperm, nourishing the kidneys relieving rheumatism, activating blood circulation and strengthening sinews and bones
补血和气,壮腰强筋 norishing blood and adjusting spirit, strenthening waist and sinews
除湿散寒,祛风定痛 relieving rheumatism, chills and pains
穿着舒适轻便 comfortable and easy to wear
促进体质 to invigorate health effectively
涤烦疗渴 to clear out annoyance and quench thirst
冬暖夏凉 cool in summer and warm in winter
芳香开窍,理气止痛 removing obstruction, smoothing circulation and stopping pains.
防病治病,延年益寿 to prevent and cure diseases, and to have a long life.
富有浓厚诗情两画意 rich in poetic and pictorial splendor
瑰丽多彩 pretty and colourful
花色入时 fashionable patterns
华丽臻美 beautiful and charming
戒烟 making people refrain from smoking
经久耐用 durable in use; durable service
久享盛名 with a long standing reputation
居家旅行,工矿必备之良药 an indispensable sovereign remedy for home, travelling, factories and mines.
老少良伴 good companions for children as well as adults
历史悠久 to have a long historical standing
男女老少皆宜 sutable for men, women, and children
其功若神 as effectively as a fairy does.
轻身延寿 to reduce body weight and prolong life.
清火明目,怡神醒脑,帮助消化 to produce an effect toward clear vision, refreshment, and digestion helping
清洁口腔 cleaning the oral cavity.
清热润喉,止咳化痰,益气消哑 good for antipyretic and throat soother, curing cough and facilitating expectoration and relieving hoarseness
清晰突出 clear and distinctive
祛风散寒,活血止痛 relieving rheumatism and cold, invigorating blood circulation and stopping pains
染制精良 meticulous dyeing processes
柔软轻盈 soft and light
色彩夺目,迥然不俗 colours are striking, yet not vulgar
色彩奇异大方 in pain, fancy colours
色彩协调 matching in colour
色泽鲜艳可爱 lovely luster
设计华丽 luxuriant in design
手感舒适 comfortable feel
提神,生津 refreshing and enriching the saliva
条纹清晰 clear-cut texture
消热止渴 relieving heat and thirst.
消暑解热,明目怡神 relieving heat and sunstroke, refreshing and beneficial to the eyes
颜色调和 harmonious colours
益气强壮,延缓衰老 bracing up the whole system and strengthening it, delaying senility
益气养阴,生津增液,补肺健脾 supplement the vital energy and nourish yin, promote the production of body fluid and saliva
雍容华丽 rich and magnificent
永不褪色 fast colour
优点出众 outstanding features
质地考究 superior (in) quality
质地优良 fine quality
助消化,除油腻 to help digest greasy food
按质论价 fixing prices according to quality of products
包装多样 diversified in packaging
包装牢固 strong packing
包装美观牢固 elegant and sturdy package
包装新颖美观 fashionable and attractive packages
保温性强 extremely efficient in preserving heat; good heat preservation
保险性强 high safety
保质保量 quality and quantity assured
备用详细目录,惠索即寄 catalogues will be sent upon request
备有各种款式的现货,任君挑选 available in various designs and specifications for your selection
备有塑料盒,便于安全保存 a plastic case is compartmentalized for safe storage.
表面光泽 lustrous surface
薄利多销 volume large, profit small
不可退货 without return
不惜工本 spare no cost at any cost;at all costs; at any cost
采用先进技术和工艺 to adopt advanced technology
采用最新设备和工艺 with the most up-to-date equipment and techniques
操作简便 easy and simple to handle
产品按质分等 grade products according to quality
常饮绿茶,增进健康 regular tea drinking improves your health
敞开供应 sufficent supply; products are sold without limitations; commodities are available without restriction
传送灵活 to ensure smooth transmission
传统绣工精湛 exquisite traditional embroidery art
大贱卖 sale price; crazy price; terrific value; special buy
定牌包装 packing of nominated brand
独特的民族风味 to have a unique national style
多年使用,不出故障 to assure years of trouble-free service.
防水、的防震、的防磁 waterproof, shock-resistant and antimagnetic
防缩 shrink-proof
防皱 crease-resistance
富有弹性 high resilience
工艺精良 sophisticated technologies
供不应求 in short supply; demand exceeding supply
光洁度高 highly polished
回味隽永 pleasant in after-taste
货源充足 ample supply and prompt delivery
技术先进 modern techniques
技艺精湛 exquisite craftsmanship; fine craftsmanship
价格公道 reasonable price; street price; moderate price
价格适中 moderrat cost
价谦物美 high quality and inexpensive; less expensive, high quality goods; high quality and low overhead
节日送礼之佳品 ideal gift for all occasions
洁白纯正 pure whiteness
洁白如玉 jade white
洁白透明 pure white and translucent
结构坚固 sturdy construction; firm in structure
经久耐用 structural durabilities
精打细算 be shrewd in money matters; careful calculation and strict budgeting
居同类产品之魁首 to rank first among similar products
具有传统风味特色 distinctive for its traditional properties
具有中国风味 possessing Chinese flavours
抗冲击强度高 excellent in cushion effect
抗热耐磨 strong resistance to heat and hard wearign
科学精制 by scientific process
口味鲜美 delicious in taste
快干 drip-dry
买一送一 buy one give one; buy one get one free
免烫 non-ironing
能多次翻新 can be repeatedly remoulded.
您想购买中国土特产品吗? Do you want to buy some Chinese native produce?
烹制简便 convenient to cook
品质优良 excellent (in) quality
清仓大拍卖 clearance price
清货大减价 big clearance sale
清香爽口 pleasant to the palate
请君常购中国绿茶 always buy Chinese green teas.
韧硬兼顾 to have both the quality of tenacity and hardness
入口和醇 mild and mellow
软硬适中 neither too hard nor too soft
散热迅速 rapid heat dissipation
色泽光洁,柔软防滑 lustrous, soft and antislippery
色泽清澈 limpid in sight
设计合理 professional design
设计新颖 modern design
生意兴隆 driving a roaring trade
使用方便 easy to use
使用极便 utmost in convenience
使用寿命长久 long perfomance life
岁末大减价 year-end bargain sale
甜而不腻 agreeable sweetness
外观色泽透明 bright and traslucent in appearance
外型永葆如新 to ensur a like-new appearance indefinely
维修简易 easy to repair
味道纯正 good taste
味鲜可口 agreeable to taste
物价稳定 price remains stable
夏季特别大减价 special summer sale
香浓可口 aromatic character and agreeable taste
香气馥郁 fragrant aroma
香气高雅 elegant in smell
香味纯和 pure and mild flavour
香味浓郁 aromatic flavour; fragrant (in) flavour
性能可靠 dependable performance
性能可靠 reliable perormance
性能无与伦比 unequal in performanc
性能优越 superior performance
选材精良 superior materials
选料讲究 high quality materials
选料考究 choice materials
沿用传统的生产方式 with traditional methods
易于润滑 easy to lubricate
用料精选 carefully selected materials
用料上乘 selected material
优质西瓜,消暑解渴 top watermelons, quell summer thirst
制作精巧 skilful manufacture
制作精巧 perfect in workmanship
质量高,卫生严 high standard in quality and hygiene
众所喜爱品尝之佳品 delicacies loved by all
走时准确 punctual timing
最新工工艺 latest technology
做工讲究 exquisite (in) workmanship
做工精细 fine workmanship


百问不烦,百拿不厌 ever ready for inquiry, ever ready to serve; ready answers to enquiries, tireless catering to customers' needs.
包退包换 guarantee to exchange if returned as unsuitable
备有现货,交货迅速 stocks are always available in large quantities for prompt delivery
本公司随时准备为客户提供优秀服务。 The branch is ready to provide excellent service to customers.
不断提高服务质量。 to steadily improve service; to improve the quality of service continually
产、供、销一条龙 form an integrated system for the procurement of supplies, production and marketing
产品实行三包 three guarantees for products
产销见面 link production with sales
产销历史悠久 to have a long history in production and marketing.
产销两旺 both production and marketing thrive
产销直接挂钩 direct contract between the producing and marketing department
定产、定购、定销 quota system for production, purchase and marketing
独立自主,自力更生 Maintain our independence, initiative and self-reliance; Maintain independence and keep the initiative in our own hands and rely on our own efforts.
发展经济,保障供给 develop the economy and ensure supply
方式灵活,方便客商 diversified practices and efficient services
丰富的生产经验和严格的科学管理 rich experience and strict scientific management
服务上门 door-to-door service
服务周到 courteous service; cordial service; considerate service; full service
改善人民生活 to improve the people's livelihood
工农贸结合,产销见面 Industry, agriculture and trade must be combined to bring producers and sellers together.
共同投资,共同经营,共担风险,共负盈亏 sharing investment, management, risks and responsibility for profits or losses
国营经济为主导 leading position in the state economy; leading position in the state sector of the economy
国营商业为主体,多种经营经济成份并存的商业体制。 commercial system in which state-run commerce leads and multiple sectors of the economy exist side by side
欢迎惠订 Orders are welcome!
欢迎批发零售 Wholesale and retail are welcome!
欢迎洽购 Enquiries are cordially welcome
欢迎洽谈订购 Inquiries are welcome!
欢迎世界各地客商进一步加强合作,建立和发展贸易关系。 Coustomers from various countries and regions are welcome to establish and develop business contracts.
欢迎选购 Welcome!
货源充沛 sufficient supplies
价格合理,做工上乘,交货准时,欢迎客户来样及询购。 competitive price with best workmanship and on-time delivery guaranteed, buyer's own designs and enquiries are welcome!
交货及时 timely delivery guaranteed
交货迅速 prompt delivery
接受退货 trial offer
竭诚欢迎国内外同行加强业务联系。 Sincerely wish to strengthen business relations with counterparts both at home and abroad.
竭诚欢迎客户惠顾 Enquiries and orders are warmly welcome!
尽快实现出口产品的升级换代 to upgrade our products as quickly as possible.
扩大服务领域 broaden the range of services
历史悠久,经验丰富 long and rich experience
历史悠久,经验丰富,信誉可靠 to have a long history, rich experience, and reliable reputation
满足人民的需求 satisfying the needs of the people
满足人民日常的生活需要 to meet the needs of the people's everyday life
满足消费者的需求 to satisfy the demands of consumers
平等互利,互通有无 equality and mutual benefit, and mutually supplying each other's needs.
平等互利,讲究实效,形式多样,共同发展 equality and mutual benefit, emphasis on practical results, diversity in form and achievement of common progress.
平等互利,内外交流 equality, mutual benefit, and exchangeing goods with foreign countries.
请君速订 Please order now.
荣获金(银)质奖 to be awarded a golden (silver) medal
荣获优秀产品证书 to be awarded super-quality certificate
如不满意,原款奉还 money back if goods fails to satisfy the customer
商品供应充足 There is an abundance of commodity supplies on the markets.
市场繁荣 The market is brisk.
送货上门 to deliver goods to the customers; delivery at customers' doorsteps.
统购统销 planned purchase and marketing by the state
为君提供便利 to offer you the best convenince
为增进了解,繁荣市场而共同努力 Let's make joint efforts for the promotion of mutual understanding and the prosperity of business.
我们接受客户订货、来料加工和补偿贸易。 We accept orders according to customers' requirements as well as processing on given materials and compensation trade.
我们愿在平等互利的基础上,热忱欢迎国内外新老客户惠顾。 We wish to extend our warm welcome to our customers, old and new, both at home and abroad, to negotiate business with us on the basis of equality and mutual benefit.
向广大客商提供优良服务。 to provide clients with excellent service.
严格的质量管理 strict quality control
业务联系方便,贸易做法灵活 easy contracts and flexible trading methods
以质优闻名 well-known for its fine quality
优秀服务 excellent service to customers
优秀服务,重合同,守信用,重视发展新商品,保证产品质量。 to offer excellent services, lay stress on contracts, keep promises, develop new goods and ensure the quality of products.
重合同,守信用 abiding by the contract and keeping promises
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 楼主| 发表于 2008-1-18 10:12:08 | 显示全部楼层
9. 岁月的小皱纹不知不觉游走了。
  Maxam erases years from your skin.

“美加净”护肤霜广告。

10. 拥有力莱纤维,就拥有最优美舒适的xxx。
  Lilion, the finest yarn that makes your stockings look beautiful.

“力莱纤维”是一种优质的纤维纱线(the finest yarn),编制xxx用的。

11. 有目共识——长虹牌电视。
  Changhong TV—seeing is believing.

12. 随身携带,有备无患;随身携带,有惊无险。
  A friend in need is a friend indeed.

“救心丸”广告。

13. 城乡路万千,路路有航天。
  East, west, Hangtain is best.

“航天牌汽车”广告。

14. “绿丹兰”——爱你一辈子。
  Ludanlan cosmetics----Love me tender, and love me true.

“绿丹兰”化妆品广告。借用了美国歌曲里的歌词 love me tender, love me true。

15. 蓝色的爱,清清世界。
  The Seagull brings you the world of purity and love.

“海鸥牌高级洗衣粉”广告。

16. 一册在手,纵览全球。
  A single copy of the Global shows you around the world.

“《环球》杂志”广告。

17. “美人”鲜花,倾诉衷肠。
  Beauty Flowers speak from the heart.

美人”牌鲜花广告。

18. 人带“梅花”,准时乐道。
  Give the Plum to all, and to all a good time.

梅花”牌手表广告。

19. 接天下客,送万里情。
  We give all of you a pleasant ride all the way!

这是天津出租汽车公司广告语。

20. “泛得”冰包系列——您旅行的好伙伴。
  FINDER COOL BAG
---Indispensable companion for summer travelers.

产品“泛得”冰包广告语。“泛得”冰包,是一种有阻热功能的保鲜包,使夏日旅行中可以吃到新鲜的水果食品和冷饮。

21. 挑剔的妈妈,专为孩子挑“吉福”。
  Choosy mothers choose Jif for their kids.

“吉福牌花生酱”广告语。

22. 一学就会,其乐无穷。
  The board game takes only a minute to learn but a lifetime to master.

一种棋盘游戏广告语。
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