找回密码
 注册
搜索
热搜: 超星 读书 找书
查看: 555|回复: 0

如何编写一则好广告(英文)

[复制链接]
发表于 2007-10-6 01:17:51 | 显示全部楼层 |阅读模式
How to Write a Good Advertisement


By Victor O. Schwab
Publisher: Wilshire Book Company
Number Of Pages:
Publication Date: 1985-08
Sales Rank: 25114
ISBN / ASIN: 0879803975
Binding: Paperback
Manufacturer: Wilshire Book Company
Studio: Wilshire Book Company


Date: 2007-04-15 Rating: 5
Review:
Classic
This book was first published in 1962. But the lessons are still as valuable and as valid today as when first published. This is a great manual on how to write advertisement.

Schwab is considered one on the legends in print advertising. He writing is easy to read, well organized and simple to understand.

This is a how to manual. Mr. Schwab starts with the importance of the headline - if you can't get people to read your ad it has no chance of getting people to buy the product. He gives you step by step instruction for writing good headlines.

From headlines, he goes on to teach about attention getting layout, showing people the advantages of your product, proving your claims, social proof and asking for action.

Schwab talks about the copy length, subheads and AIDA (Attention, Interest, Desire and Action).

At the end of each chapter is a quiz on the material presented.

If you want an excellent book on advertising and marketing, this is certainly one. If you have absolutely no experience, you will learn all the basics and concepts from this one book. If you consider yourself knowledgable, this is a great refresher course.

Well worth reading if your job involves advertising and marketing.

下载地址:
http://rapidshare.com/files/60348621/0879803975.rar
回复

使用道具 举报

您需要登录后才可以回帖 登录 | 注册

本版积分规则

Archiver|手机版|小黑屋|网上读书园地

GMT+8, 2024-11-2 08:22 , Processed in 0.164431 second(s), 4 queries , Redis On.

Powered by Discuz! X3.5

© 2001-2024 Discuz! Team.

快速回复 返回顶部 返回列表