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[【网站推荐】] 伦敦2012申奥宣传片

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发表于 2007-6-4 20:28:03 | 显示全部楼层 |阅读模式
中文名称:伦敦2012申奥宣传片
英文名称:2012 Olympics London Promo


◎简  介

伦敦于2005年7月6日在新加坡举行的第117届国际奥委会会议上被选为第30届奥运会的主办城市。在第四轮投票中,伦敦赢得了104张选票中的54张,最终获胜。投票过程中,伦敦和其它四个候选城市巴黎、纽约、莫斯科、马德里展开了激烈争夺。

众多明星客串,一个女运动员在伦敦各大街小巷跑过,路人中有很多著名电影的主角,第三代的007还叫助手打开一个神秘的箱子,结果里面是一条香蕉和一个三文治,当然少不了碧咸,他在做填字游戏,伦敦市长坐在大巴里探了探头,河边划艇的是四届金牌得主,接力运动员穿着西装接力报纸,runner跑进旋转门再转出来,结果奥运冠军也被她不小心转了出来,跑过人行道,两对男女很整齐的做了好像花式溜冰的动作,歌曲的演唱者也出现在街角……还有像举重一样举起两个轮胎的修车工人,在广场上空翻的小女孩,拿伞来比花剑的两个绅士,将易拉罐当冰球打的清洁工人互相穿插在一起,最后ending是跑过工地上的一堆工人,其中一个工人拿起一个铁管就做撑杆跳状,然后出logo,接着是泥水中一个人型,和一个满脸泥巴,但张开一口白白的牙齿开心的笑了的那个傻冒,旁白好像是永远不变的运动热情,sport in heart 关于这个nike也有类似的广告,运动员在休息,我们在运动那个。不过在一片恢宏大气的片子中,这两则显得很突出,虽然他们并没有过多的讲自己的城市,但毕竟他们的城市不像北京,很多人都去过这些大城市,不需要赘述。英式的幽默也表现得淋漓尽致。它不会像美式的那样很多夸张的笑容,他们还是喜欢一种处乱不惊的神态,然后不经意间再来一个小小的调侃,很有味道。很可惜没看到整个提案的过程,这可是最高形式的广告提案阿,sell的可是一个城市。
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主题曲

歌名:Proud,演唱者:Heather Small,专辑:Queer as Folk

歌词:

I look into the window of my mind
Reflections of the fears I know I've left behind
I step out of the ordinary
I can feel my soul ascending
I am on my way
Can't stop me now
And you can do the same

What have you done today to make you feel proud?
It's never too late to try
What have you done today to make you feel proud?


You could be so many people
If you make that break for freedom
What have you done today to make you feel proud?

Still so many answers I don't know
Realise that to question is how we grow
So I step out of the ordinary
I can feel my soul ascending
I am on my way
Can't stop me now
And you can do the same

What have you done today to make you feel proud?
It's never too late to try
What have you done today to make you feel proud?
You could be so many people
If you make that break for freedom
What have you done today to make you feel proud?

We need a change
Do it today
I can feel my spirit rising
We need a change
So do it today
'Cause I can see a clear horizon

What have you done today to make you feel proud?
So what have you done today to make you feel proud?
'Cause you could be so many people
If you make that break for freedom
So what have you done today to make you feel proud?
What have you done today to make you feel proud?
What have you done today
You could be so many people?
Just make that break for freedom
So what have you done today to make you feel proud?

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