Search Engine Marketing for Publishers

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Search Engine Marketing for Publishers: The art of being found online. By Pamela Springer, President and CEO, ECNext, Inc.

The idea of visibility is crucial in the world of online selling. Amazon’s products are highly visible. Yours probably aren’t. Wouldn’t it be great if every online search worked as well as Amazon’s?

Think about it for a second. When you go to Amazon.com looking for a book, or a toy, or a portable DVD player, how many times do you find a link to precisely what you’re looking for on the very first search? Just about every time, I would guess. It’s amazing, really, and we all take it for granted. Which is odd, when you contrast the typical Amazon search experience with your typical search of the Web at large using a popular search engine.

This eBook looks at how publishers have a unique advantage due to their large content sets with millions of keyword-rich pieces, and why they are increasing the visibility of their unique content sets on the Web. With the right strategies in place, your articles, reports, and other content can appear much more prominently in search engine results, which can drive substantial new revenue.

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Search Engine Marketing for Publishers