Google AdWords & Yahoo! PPC Tips, Search Engine Optimization Book, AARON MATTHEW WALL.
This is a free excerpt of the SEO Book covering the pay per click search engine market. The entire SEO Book covers many other search engine marketing strategies such as:
[li]Keyword research [/li][li]Choosing a domain name [/li][li]Placing keywords in your page copy [/li][li]Website submission [/li][li]Link building [/li][li]Effectively using SEO tools [/li][li]Tracking your progress [/li][li]and many other topics…[/li]