What is the industrial design?
\"What is the industrial design?\" This question caused the people which multitudinous has not involved regarding this has the understanding desire actually to have the psychology which confused, did not know should by among what kind of status, what way involvement. And what is more believed that, the industrial design is the simple packing. They cannot understand any is \"industry designer\". They thought the designer must be the branch industry, for instance designs the toy to call \"toy designer\", designs the furniture to call \"furniture designer\", designs the automobile to call \"automobile designer\".Actually, the industrial design is the outward appearance design not merely. Now is cramped to the industrial design understanding very much, regards as it is the modeling design merely, therefore it must go naturally with the craft comparison, the Chinese industry designer basically all is an outward appearance modeling design. The handset sells the fire such, actually interchange is the outward appearance. The plan is others, the patent is others, and we only can go to trade the color to trade the outer covering. We only are in tidy up to the product; do not have the solution basic question.
Since the industrial design has said is in fact the Industrial Revolution people's design. Since the Industrial Revolution appeared the big division of labor, some people studies the market specially, some people studies the marketing specially, some people study the technical development specially, some people study people's life demand specially. This time, designed is separated, this time design was called the industrial design.
The industrial design takes to the enterprise the huge benefit. The industrial design occupies the big ingredient in a product value, not greatly easy quantification, because it is contains in inside, is a soft value, its content is the cultural value, is the national mechanism, the horizontal ability one kind manifests. The overseas some similar analogies, like US have this kind of view, certainly is not very precise: In the enterprise if invested in the technical equipment renews has brought benefit, that industrial design brought the benefit was its 5 times. If invests 1,000 US dollars, brings the benefit on the equipment is 10% speech, that this 1,000 US dollars will throw the benefit which will bring to the design will be 780%, at least 560%, because its added value high, the profit will be high. England's Madame Thatcher as early as had said in 20 years ago, England may not have the government, but may not without design. England's success mainly depends on its design impetus. The design impetus enterprise develops, is the knowledge economy road which must be taken, is must have the intellectual property rights and the invention, but we domestic very little have the invention, is mostly the imitation and the improvement, therefore the next round competition was incisive. But China now continually designer's title does not have, in the national occupation division the beautician, the chiropractors all have, the designer does not have.
The industrial design is belongs to the modern industry product, the product structure, the industrial structure carries on the specialty which the plan design, innovates unceasingly. Its core is taking \"human\" as the center, the design creation achievement must be able fully to adapt, satisfied to take \"human\" the demand. Humanity's demand never can pause on some, thus the industry is the design also is needs \"to redesign\" the specialty.
The industrial design is the scientific research technology achievement transforms as the product, forms the commodity, conforms to the demand, the beneficial environmental protection core process, is the technical innovation and the knowledge innovation touchdown target, is system approach which the product, the commodity, the thing, the waste product transforms mutually. The industrial design essence is \"artificial thing science\". Before the reform and open policy, our country basically has not formed own industrial design ability. Its reason one is in the very long historical period, our country industry development, basically walks is the introduction --- imitation --- volume production --- introduces again --- imitates --- again the volume production again, the simple circulation, lacks own again creation. In the modern industry product, extremely little belongs to our country to originate. Two, under the planned economy system, the product uniform purchase has exclusive selling rights, falls short of demand, is the seller market, under such historical condition, and also does not need the industrial design.
In the recent 20 years, our country industrial design enterprise had the very big progress. The at the beginning of 1980s, the universities, colleges and institutes start to establish the industrial design specialty, now, our country had more than 200 colleges and universities to open this specialty, some big enterprises also one after another established the industrial design department, the industrial design started in the product modeling design aspect to win initial success. As a result of the industrial design advancement, causes the enterprise product modeling diversification, but looked from society's overall, the industrial design still was at the early time development phase in our country, but also has not been able to like the developed country to be same, created the high benefit with extremely active \"productive forces\" \"industrial\". The big market concept essence is not by \"the modeling\" design primarily, but is serves the \"user take\" as \"this\".
Therefore, the industrial design true duty is carries on the localization of target, the research analysis and from this the definite conceptual design to the new life style demand. This leading direction on for the work which met down had found the very good starting point. At present \"produces\" by the caging \"the small market\" mechanism, forces the enterprise to fall into vicious circle \"noisy crowd\", \"the price war\" eddy current is inescapably involved. Its main reason is has not grasped industrial design this methodology, therefore has not been able in the enterprise industrial structure, in the product structure adjustment strategy and even \"brand\", \"in the quality\" concept, serves the \"customer for central\" \"the\" goal to take truly the enterprise profit the basic condition, but only grasps \"hardware\", the technology, the processing quality, the advertisement, the marketing and the enterprise vivid strategy and so on these methods. Does not stress the basic market localization, the market goal difference complexion strategy, namely did not stress the industrial design, enterprise's technical innovation has lost the goal, created the enormous resources waste, finally, enterprise's competition only paused in the low level.
Cites an example to explain malpractice: The developing nation development automobile industry has two paths, one is the South Korean path, through the independent development, the development nationality industry, becomes the multinational corporation the competitor; Take the Latin American nations as representative, walks the joint capital path, degenerates into the multinational corporation the dependency. But our country produces early compared to South Korea the automobile for several years, several big automobiles groups company is basic until now not independently develops the passenger vehicle the ability. Are increasingly many with the foreign joint capital automobile enterprise, in the world the famous multinational corporation nearly all pooled capital to China.
Most important, uses our technology to fire our brand, carries forward the national industry to need the industrial design in the final analysis. In the independent brand time, the design will become the commercial strategy a part, the design strategy becomes the enterprise strategy the important part. Perhaps the design can create the new business model in this time.
The automobile already not only was pure rides instead of walking the machine, this viewpoint already obtained verifies. On at the beginning of the century, Ford's T vehicle once swept away the whole world. Firm, is succinct,private citizen complexion the low end as well as the irrevocable black, all these cause Ford tenaciously to think the T vehicle can become the humanity to hand over in the general history the ultimate machine. Ford has not foreseen obviously to after, when the automobile changes can be see anywhere, the people to its request cannot again only be a crude transportation vehicle in, but needs higher rank enjoying which the novel modeling, is fine plays the part of brings. General automobile Sloan then keenly saw clearly to this tendency, under his leadership, the general automobile established the general technology center as well as the fine arts color group, promoted unceasingly caters to consumer higher level demand the new vehicle type, again auxiliary by astute sales strategy.
Because it's too early to us, we not impossible to be extremely clear to this kind of strategy industrial design understanding in, but some tendencies we are may estimate. One is the product image distinguishes into possibly, each brand all must have own individuality, this kind of individuality also will manifest in enterprise's entire products family member; Two, the design object can have opens up. China's tradition always heavy visible thing and light invisible matter. Its real situation and the thing equally important, the product and the service are worth taking equally. Enterprise not only sales product, but also sells the service. Since has the product design, hasn't served why the design? The invisible matter will become the future the design important object. Again to far look into the distance from a high place the vision, the experience design is not does not have possibly. Three, design method general even more emphasized the team cooperation, the team members will come from a broader domain.
In fact, because has the special status and the function in the industrial promotion and the development, now many countries already the industrial design took the national innovation strategy the important constituent, establishes the special control section in abundance, the investment huge fund, and gives the support in the industrial policy. England is equipped with the national design committee, manages the nation industrial design advancement work; Japan proposed \"builds the nation on the basis of scientific and technical development, the design leads the way the\" national policy, is equipped with the design promotion hall, the design policy hall as well as the industrial promotion in usual production province can use in advancing this work; The South Korean government is proposed in the industrial development summary that, hoped becomes the world to 2010 to design the powerful nation.
Then our country if hoped can through enhance the high technology and new technology product the added value to strengthen our comprehensive strength, then should start from the present to take the industrial design, sets up the special government control section and the profession association, and provides the capital source for it. Government to industrial design fund investment, also must have specially allocates funds, the establishment fund. Under so environment, not only can develop the native place to design, but also can have the formidable rallying point to attract more international resources. Origin: China industrial design consultation network
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